Due to Bhutan’s location and unique geographical and climatic variations, Bhutan is one of the last remaining biodiversity hotspots in the world. Forest cover has now increased to over 72% of the country, with 60% of the country under protection.

The array of flora and fauna available in Bhutan is unparalleled due to conservation and its wide altitudinal and climatic range. Bhutan's pristine environment, with high rugged mountains and deep valleys, offers ecosystems that are both rich and diverse.

While Bhutan is one of the smallest countries in the world, its cultural diversity and richness are profound. By protecting and nurturing Bhutan’s living culture it is believed that it will help guard the sovereignty of the nation. An essential part of Bhutan’s cultural heritage are the thirteen traditional arts and crafts that have been practiced from time immemorial.

Economists the world over have argued that the key to happiness is obtaining and enjoying material development. Bhutan however, adheres to a very different belief and advocates that amassing material wealth does not necessarily lead to happiness. The philosophy of Gross National Happiness has recently received international recognition and the UN has implemented a resolution based on that.

The Bhutanese constitution guarantees freedom of religion and citizens and visitors are free to practice any form of worship so long as it does not impinge on the rights of others.